Mitsubishi Sells 100,000th Outlander PHEV

Mitsubishi Sells 100,000th Outlander PHEV

As headlines blare that Mitsubishi is being investigated for mpg misreporting in Japan, its Outlander PHEV has quietly become the fourth plug-in electrified vehicle (PEV) to sell more than 100,000 units.

Launched in Japan in January 2013, the cumulative global milestone set in March places Mitsubishi’s all-wheel-drive plug-in hybrid in the company of other PEVs in the 100,000 club.

Namely, these are the Nissan Leaf launched Dec. 2010 which has sold over 218,000, Tesla Model S, launched June 2012, with over 120,000 worldwide, and General Motors’ Volt-based family at over 110,000 begun in Dec. 2010. Of this latter range of GM’s rebadged siblings, the Chevy Volt has held the lion’s share, with sales also coming from the Opel/Vauxhall Ampera, and Holden Volt.

Next in line is the Toyota Prius Plug-in Hybrid launched in 2012 and with more than 75,000 but with sales trickling off since production ceased June 2015 in anticipation of the new pending Prius Prime.

High Ranking Sans US Sales

The Outlander PHEV has been a number-one best selling PEV in Europe and the UK and racked up its global sales without the help of the U.S. which until last year was the largest PEV market.

As a plug-in variant of a true SUV that’s off-road worthy enough that modified versionshave been raced in rallies, the Outlander PHEV hits a comparable sweet spot in the minds of buyers.

While there are pricier alternatives now from Volvo, Porsche, and BMW, the Mitsu is a lower priced AWD five-passenger vehicle with electric range in the 20-30 mile range rendering it sufficient to make a difference for buyers wanting to minimize petroleum use day to day.